Time to Ride.
Alternative transportation has finally gone mainstream.
Riding the bus is no longer a stigma, but doing the right thing. Hybrid
cars aren't just for the Birkenstock set, they're the hip new status
symbol of the enlightened. And bicycles have been rediscovered as an
urban transportation solution.
We say it's about time. Our first
City and Street bikes were birthed in the 1980s, and while other
manufacturers kicked theirs to the curb to follow the mountain bike
craze, we stuck to our guns (and still managed to build some
groundbreaking, race-winning MTBs). Our now long-lived Citizen, Commuter
and Coda bikes enjoy the advantage of decades of continuous evolution, a
loyal fan base, and the benefit of the latest components and frame
technologies.
We'll admit that any bike is
better than a car for the inner city shuffle. But we'll also tell you
our commuter and fitness bikes are among the very best at getting you
from here to there. We know what works, because we live the life. We
ride, and that's the very best inspiration and influence for city bikes.
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